As your child is thinking about which colleges they want to apply to, have you ever asked yourself: “How did we find out about these colleges in the first place?”

Here’s how most kids find out about the colleges they want to attend:

  • Did your counselor introduce you to these schools?
  • Did the schools appear at a college fair/trade show hosted by your local community?
  • Did you read a book, magazine or website that attempted to rank these universities like the US News, Princeton Review or College Confidential?
  • Did your kid’s teacher, relative, friend mention these colleges to you because they also applied, attended or taught there?
  • Or did you first hear of this university from TV? Say because the school has a basketball or football team that plays nationally televised games?
  • Did the school have a famous alumnus such as an athlete, entertainer or politician you or your child look up to?
  • Or did you pick the college because it was nearby and possibly the school that everyone else at your high school applies to?

If you answered “YES” to any of the above seven questions, you might want to rethink your choices to make sure you are prepared to make the best decisions for your child.

How did you narrow down over 2,000 possible college choices to a list of colleges suitable for your child?

Best Marketing Vs. Best Schools
The problem is that most families choose colleges because they have the best marketing, not because the college provides the best education and outcomes for their students.

Just like any other prominent brand such as Pampers, Dawn, or Advil, colleges use TV, location, celebrity endorsement, influences on experts who make recommendations, internet and print advertising to deliver a message over and over to you until you remember them and buy.

In other words, just because you’ve heard of a college doesn’t mean it provides an excellent education or one that is appropriate for your son or daughter.

You’ve likely heard of a school because it has spent millions of dollars getting your attention.

But what about the schools who could care less about advertising and let their actions speak for themselves?

Best Marketing Does Not Equal Best Colleges
Well, for most people, unless you are lucky enough to know someone who has had first-hand experience with these institutions, your chances of discovering these schools are similar to finding a priceless artifact buried in your backyard.

There is a more thoughtful way to find programs you have not considered and that can be an even better fit for your child academically, socially and financially but it takes diligence, time and well-informed research.

How To Find The Best Colleges For Your Student
To find these programs, you must discuss as a family what’s important to you in a college, learn about all the options available to you and gain clarity on what you ought to be looking for.

You’ll also need to consider how much these colleges will cost so that you and your child don’t have to borrow or spend $100,000 to $330,000 just to get them an undergraduate degree.

How To Find Colleges That Will Pay For Your Student To Attend
If you’re interested, I can help you find colleges you and your child will like and you give $40,000-$270,000 in free money scholarships and grants.

I’ll reveal to you the approaches I’ve taken over the past 10 years to help students get accepted and graduate from top colleges in the US while paying pennies on the dollar for their distinguished college degree.

For more details, register or my webinar at the link below:

If you’d like more information on the topics covered in this email series, here are two great books to read:

  1. Looking Beyond The Ivy League by Loren Pope
  2. Where You Go Is Not Who You’ll Be by Frank Bruni
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